Working with our Mobile Strategists, UI/UX Designers, and Architects we’ll assess your current app’s performance, architecture and user experience. Next, we'll identify and prioritize top functionality uses cases and enhancements, and bring them to life in a working prototype. To top it off, we generate a release management plan to ensure your app keeps delivering great user experiences and never gets deleted.
How can you be sure your mobile app is up to par with competitor apps? Simple. Kickstart it.
23% of users will abandon a mobile app after one use if it fails to live up to today's standards: if it's hard to use, doesn’t provide expected value, takes forever to load or crashes after an OS update.
When was the last time you updated your app? Are you confident its performance is still up to snuff and on par with newly-released competitor apps that take advantage of the latest mobile tech features?
Anexinet’s Mobile App Refresh Kickstart focuses on the crucial elements of user experience design and app architecture to help you:
Further streamline internal enterprise processes
Prevent crashes/poor performance caused by OS updates
Address and eliminate negative app store reviews
Strengthen your relationship with customers, employees, partners
Leverage the latest mobile features and benefits (e.g. Voice Enablement)
Provide info/interaction the moment users need it (i.e. Contextual Intelligence)
Dramatically boost user productivity and delight
The Digital Solution Kickstart follows four key steps, typically over a three-week period:
We begin by identifying and defining key business drivers for mobile, with a focus on validating the current business objectives and understanding the target mobile audience and strategic direction.
Next, we review your current supported devices (and discuss expansion to additional platforms/devices), user-survey data, and app store feedback. Then we evaluate your existing app roadmap, and perform a mobile competitive analysis.
Here, we assess your mobile app’s UI/UX design, usability, features, architecture, and performance to identify ways the user experience may be improved, while also ensuring the architecture can support all current and future app enhancements.
Facilitated ideation sessions performed in this step review the app's current use cases and roadmap. Next, the mobile features and functionality are prioritized and phased to accurately define the requirements for refreshing your mobile app.
In the final steps, we refine our prototype, prioritizing the highest-ranked modules—functionality that fosters innovation while maximizing business and customer value—and filtering out any features that lack a high-level of organizational readiness in process, data, and implementation.
Our prototype design and development process is rapid and robust. We work quickly through iterations of design, navigation, and UI/UX (creating user-flow diagrams, wireframes, style-guides, and design comps) before generating a working prototype visualization that quickly brings validity to your app refresh.
Through facilitated sessions with your business teams, we outline a detailed approach and a plan for implementation based on the identified scope. This plan outlines the cost, resources, and provides a high-level breakdown of the app development process.
The result is a well-defined plan that combines business need with a comprehensive implementation approach, ensures expected results are achieved, and allows issues to be spotted and resolved early-on, before you become more deeply invested.
Defines your organization’s mobile vision, qualitative and quantitative business drivers, and target mobile users.
Identifies, groups, and prioritizes functional use cases and app enhancements to establish viability based on alignment with business drivers, organizational readiness and ease of implementation.
Evaluates your mobile app’s UI/UX design, usability, features, performance and architecture, and identifies ways the user experience may be improved while ensuring the architecture can support all current and future app enhancements.
Our UI/UX designers and solution architect transform wireframes and screen mockups into a functional mobile app prototype that feels just like the real deal and can be deployed immediately on any number of mobile devices.
Ensures a smooth delivery and a great user experience. This plan includes a detailed approach and budget that breaks down the enhancement-delivery process and provides key recommendations for improving the app's architecture, usability and performance.