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Customer Experience Analytics Kickstart

Data comes in many forms and from many places. Our Customer Experience Analytics Kickstart takes a deep dive into your organization’s analytics landscape to get you well on your way to developing a deeper appreciation for your customers’ needs and streamlining your response to their needs. Further, the kickstart recommends your optimized future state and shows you just how to get there. 

How can you be sure your organization has the data you need to deliver a truly superior Customer Experience?

Simple. Kickstart it.

KICKSTART

Ensure your organization is armed with the data you need to deliver a great customer experience across all channels in just two weeks.

Happier customers start here.

 

80% of businesses think they deliver a superior customer experience, but only 8% of their customers agree. 

 

Why such a massive disconnect?

Because today’s customers are multi-channel. In fact, 74% of consumers now use three or more channels when interacting with big companies around customer service issues. Customer experience is a battlefield and a valuable innovation opportunity for marketing leaders.


Great data is the linchpin that drives better business decisions. Companies must embed advanced analytics into their operations to become more customer-centric and unlock hidden value.

 

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Our 2-week Kickstart will enable your organization to:
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 Overcome siloed channels

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 Identify data “black holes” along your customer journey

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Improve the quality of your data

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 Implement omni-channel analytics across your company

 

OUR PROCESS:

 

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Maturity Assessment

The first Kickstart step evaluates the maturity of your existing CX Analytics. We assess your CX landscape using our CX Analytics Framework, including Business Drivers, Channels, Owners/Stakeholders, System of Records and KPIs. Further, we gauge your technical maturity across architectures in terms of  Data Access; ETL (Extract, Transform and Load) for systems of record, data storage and governance, natural language processing and machine learning, and analytical visualization.

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Business Needs Analysis

The second step of the Kickstart prioritize your business need by ranking Business Impact, Organizational Readiness, and Ease of Implementation. Next, we identify your CX Analytics impact “Hot Spots” across Sales Effectiveness, Customer Satisfaction, Contact Center Efficiency, Customer Churn, Compliance, and Product Quality.

Visualization Prototype & Roadmap

In the final two steps, we create sample analytics visualizations to bring to light the six CX Analytics framework blocks.

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What you’ll get:

Upon completion of this Kickstart you’ll take away the following artifacts:

Business Priority & Maturity

Big Block Targets

CX Analytics Heatmap

 

Planning

Sample Visualizations

CX Analytics Roadmap

 

Executive Readout

Recommendations Document

Timeline & Next Steps

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Are you ready to finally deliver the truly great

customer experience your consumers expect?

Reach out to Anexinet for a free consultation to discuss
your Customer Experience Analytics Kickstart now.