In the early days of mobile, it was safe to assume an app would cost about $50,000 to build. But those were mainly simple, content-driven applications. Today’s Enterprise Mobile Apps are more complex. They tie-into big back-end systems and strive for loftier goals, like re-engineering core business processes.
So when the business asks you, “How much to build that app?”, offering up a broad cost range will only make them doubt your ability to actually deliver.